Ashby de la Zouch Town Council > Town Council > The Ashby Project
The Ashby Project
The Ashby Project has arisen out of feedback received during the Neighbourhood Plan consultation process. There were lots of great ideas but not stricly related to planning.
The first step in the project was recruiting a project manager, this is to be for a period of 18 months.
Jo Holland is now firmly in place and is taking forward the three project strands -
Cultural and Leisure
Key stakeholders are involved in each area and, to ensure continuity, both Jo and Jack Fargher attend all group meetings.
All have met at least three times now.
One main objective has been to develop the Ashby brand and proposition, there is an inconsistent approach to marketing and a need to have one message and brand to be as effective as possible.
The project aims to reconnect residents and to encourage, and entice, new vistors to the town and surrounding area.
Ashby has so many attractions but we just haven't been shouting about them as well as we could be.
The project has now contracted with a specialist branding and place marketing agency, Together Agency.
They have carried out phase one which was a workshop with our stakeholders to shape what the Ashby offer is.
A project sponsorship has been agreed and papaerwork is being drafted, an announcement will follow shortly.
The North Street development will begin soon with the demolition of the old Health Centre, this is timetabled for August 2017.
Kay Greenbank of NWLDC is overseeing this part of the project since John Richardson left his post for pastures new.
Minutes and meeting notes will be uploaded to the website soon.